How Personal SWOT Analysis Can Help To Achieve Your GOAL? | Tips For Personal SWOT Analysis

What Is Personal SWOT Analysis?

SWOT analysis is used by many organizations to assess themselves as well as competitors in order to make strategies for continuous growth. However SWOT analysis is not limited to organization or company, it can be implemented on a personal level to assess ourselves in order to find strength and weakness and also the opportunity and threats by external factors. It could be more helpful for job seekers as well as employed personals to continuous growth.

By assessing ourselves, we can identify the area where we good at and also the area where we are weak and need improvement. It helps to become the best version of ourselves if used as a regular practice and followed the strategies made. It helps to uncover hidden opportunities which probably never looked at and by understanding your weaknesses, you can manage and eliminate threats that might otherwise hurt your ability to move forward. By personal SWOT analysis, you can achieve your career goal as it helps to understand all unnoticed facts of yourself.

Read my previous blog All You Need To Know About SWOT Analysis to know everything about SWOT analysis.

How to implement the SWOT elements?

To evaluate or assess yourself by SWOT analysis you need to take SWOT template, generally, it’s the standard one i.e. Four – Squared template (each square for strength, weakness, opportunity, and threats).

You need to ask yourself questions about each of the four areas being examined. You should honest in order to generate meaningful result from a personal SWOT analysis. Try to see yourself from the standpoint of a colleague or a bystander, and view criticism with objectivity. You should not limit your strength that you are currently exhibiting and pay close attention to your strength which your peers are lacking.


  1. What are you good at naturally?
  2. What are your in-house talents?
  3. How strong are your connections are?
  4. What do other people see as your strengths?
  5. What advantages do you have that others don't have (for example, skills, certifications, education, or connections)?
  6. What do you do better than anyone else?
  7. What personal resources can you access?
  8. Which of your achievements are you most proud of?
  9. What values do you believe in that others fail to exhibit?

Think about your strengths in relation to the people around you. For example, if you're a great accountant and the people around you are also great in accounting, then this is not likely to be a strength in your current role – it may be a necessity.


The next step is weaknesses. This part examines the areas in which you need to improve and the things that will set you back in your career.

Questions to consider include: 

  1. What are your negative work habits e.g. lazy, weak multitasking, disorganized, etc.?
  2. Does any part of your education or training need improvement?
  3. What would other people see as your weaknesses?
  4. Where can you improve?
  5. What are you afraid to do or most likely to avoid?
  6. What negative feedback about your personality or work habits have you received?
  7. Are you completely confident in your education and skills training? If not, where are you weakest?
  8. Do you have personality traits that hold you back in your field? For instance, if you have to conduct meetings on a regular basis, a fear of public speaking would be a major weakness.

Again, consider this from a personal/internal perspective and an external perspective. Do other people see weaknesses that you don't see? Do co-workers consistently outperform you in key areas? Be realistic – it's best to face any unpleasant truths as soon as possible.


For the opportunities section, look at the external factors you can take advantage of to pursue a promotion, find a new job or determine a career direction.

Questions to examine include:

  1. Is your industry growing?
  2. Is there new technology in your industry?
  3. Is there a new demand for a skill or trait you possess?
  4. What new technology can help you? Or can you get help from others or from people via the Internet?
  5. Is your industry growing? If so, how can you take advantage of the current market?
  6. Do you have a network of strategic contacts to help you, or offer good advice?
  7. What trends (management or otherwise) do you see in your company, and how can you take advantage of them?
  8. Are any of your competitors failing to do something important? If so, can you take advantage of their mistakes?
  9. Do you have the solution for the long-running problem in the client’s system?


Finally, look at any threats to your career growth. This part takes into account the external factors that could hurt your chances to attain your goals. The factors to take into account include.

  1. Is your industry changing directions?
  2. Is there a strong competition for your skillset when it comes to Jobs?
  3. What is the biggest external danger to your goals?
  4. Are there any new professional standards you cannot meet?
  5. Do you lack any technology, education or certification requirements that will impede your progress?
  6. Are any of your colleagues competing with you for projects or roles?
  7. Does changing technology threatening your position?

It might be difficult for you to assess yourselves hence it is highly advisable to invite someone who knows you better and can help you with this.

Personal SWOT analysis example:

What next after personal SWOT analysis?

Once you have filled out the matrix, there are two ways to analyze the information and build a strategy: matching or converting.

Matching means connecting two of the categories to determine a course of action.
For example, matching strengths to opportunities show you where to be aggressive and take action. On the other hand, matching weaknesses to threats expose those areas you should work on or situations to avoid and lets you know where to be more defensive of your position.

To convert is to turn negatives into positives — in other words, converting your weaknesses into strengths, or threats into opportunities.
This can mean growing a skill set through education or finding a creative way to feature a weakness as a strength. For instance, if you are very outgoing, working in an introspective and isolated environment may not suit you very well. But if you can work toward a position, such as sales, in which you interact with many people, that weakness turns into strength and could allow you to excel.


A SWOT matrix is a framework for analyzing your strengths and weaknesses as well as the opportunities and threats that you face. This helps you focus on your strengths, minimize your weaknesses, and take the greatest possible advantage of opportunities available to you.

Take action on Personal SWOT analysis outcome for the positive results.

The purpose of the personal SWOT analysis is to identify actions you can take to meet the requirements of your goal you are seeking. Comparing your strengths and weaknesses to your goal requirements will identify gaps and help you prepare to be the best to achieve it.

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